In March I started working at Reno Collective, where I met Colin. What strikes me most about Colin is that as a web developer / entrepreneur he could live in any major city, but he chooses to live in Reno - because he likes it here. Not only does he live here, but he works hard to make Reno a better place. When I asked him why he does this, he seemed thrown off. "A rising tide lifts all boats," he said in our interview. He wants everyone to succeed at whatever they're trying to do, simply because he wants to live in a place like that. Colin is definitely a leader, having founded Reno Collective (with Ed Adkins), Reno Wordcamp, and Ignite Reno, but he doesn't ask for much spotlight. He seems to lead from the back- which makes him all the more interesting....Meet Colin Loretz.