My interest in Sex and the City stems from the fact of its intense fan base. What is it about this story that makes women and (mostly gay) men everywhere like it so much? I know, parts of it seem obvious- the glamour, the gossip, but what else? People feel positive and negative about the effects of the show on our culture. I thought the movie coming out meant a perfect time to do a little in qualitative research to try and figure out what here is making people tick.